A freight brokerage that stopped losing quotes to its own website
Northbeam was buying 40,000 sessions a month and converting 0.4% of them. The problem was never traffic.
Results
The challenge
Northbeam's site took over four seconds to become usable on mobile, where two-thirds of their traffic arrived. The quote form asked fourteen questions before it asked for an email address, and 71% of the people who started it never finished. Meanwhile the sales team was manually re-keying every submission into their TMS.
What we did
Rebuilt on a statically rendered stack with a strict 90KB JavaScript budget, cutting LCP from 4.2s to 0.8s on 4G.
Replaced the fourteen-field form with a three-step quote flow that captures contact details first and qualifies afterwards — so a drop-off is still a lead.
Restructured 40 service pages into six lane-specific hubs matched to how shippers actually search, rather than how Northbeam is organised internally.
Wired form submissions directly into their TMS, removing roughly nine hours a week of manual re-keying.
The outcome
Quote requests rose 3.9× on flat traffic within two quarters. Because the qualifying questions moved after the contact capture, sales gained visibility into the 60% of prospects who previously abandoned silently — which turned out to be the most valuable dataset in the project.
“Katalyst spent the first three weeks in our analytics before they drew a single screen. The rebuild paid for itself in the second quarter.”
- Next.js
- TypeScript
- Sanity
- Vercel
- HubSpot